So you wanted to learn how to build a UTM link?

Before you do, I guess it’s probably ideal that we explore what UTM linking is, there’s a super quick article by Buffer that explains in detail what UTM linking is, however for the TLDR version:

UTMs (Urchin Tracking Modules) are a simple bit of code that you add to the end of your URL. No rocket science here (yet), but it’s a great and easy way to measure the performance of any links, pages and a classic example of it’s use is to understand how people are arriving at your website.

So how does one get started using UTM links?

At the bottom of this post, I’ve included a super basic UTM link builder that I’ve built.

(and yes, it’s free to use!)

Simply input your basic values for utm_source, utm_campaign and utm_medium.

That’s it.

The link will auto-magically be created for you once you’ve hit ‘build my link’. Simply test the link to ensure it’s working and you’re onto your very first UTM link.

If you’re looking for a UTM Link Manager, I highly recommend one by Bryce York synonymously known as UTM Link Manager. It’s quick to setup and extremely easy to use.

As always, feel free to contact me with any questions you might have.

Happy linking!